PLAY INSTITUTE — SHOWREEL 16:9 LOOP · SOUND OFF
Design & innovation with digital bricks

Building new worlds of play.

An agency of highly experienced LEGO® Masterbuilders, building for the world's biggest brick-based games, animations and experiences.

See the work
What we create

Everything digital brick experiences need.

01 Games

Expertly designed game assets

Buildings, vehicles, props and anything in between — built to brief and engine-ready.

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02 Animation & rendering

Stunning (moving) images

Brick models, decals and renders for animation and film — photoreal to any style required.

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03 Digital experiences

Innovative ways to play

Interactive brick experiences, AR/mobile builds and digital innovation — from prototype to product.

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Selected work

Brick building for the big titles.

Cephas Howard · Founder & Chief Play Officer
The studio

Run by a Masterbuilder.

Play Institute is led by Cephas Howard — former Director of Digital Play Innovation at LEGO®.

Across twelve years in Billund he led the work behind LEGO® Worlds, the LEGO® board game line, the LEGO® Life app and LEGO's first VR and AR experiences — then helped launch LEGO Ventures. In 2019 he started Play Institute to bring that craft to studios building the next generation of brick play.

12 yrsInside LEGO innovation
2019Studio founded, Billund
Worlds of play
Trusted by
LEGO SYSTEMEPIC GAMESSONYGUERRILLASTUDIO GOBOPASSION PICTURESLEGO SYSTEMEPIC GAMESSONYGUERRILLASTUDIO GOBOPASSION PICTURES
Get in touch

Need to create
a world?

Tell us what you're making — a game, an experience, a film. We'll help you bring it to life, brick by brick.

cephas@play.institute